Tutorial+9

__**Tutorial 9 Wiki Questions:**__

According to the slideshow by Sylvain Cottong, who is an employee at [|http://www.integratedplace.com], describe the tools and methods of 'service design' (2 paragraphs). Service design is “making what you do more useful, usable and desirable for your users, and more efficient, effective and valuable for you. Ethnography: “Identifying, discovering, and understanding the service context and the users.” Service blueprinting: authorizes for a qualitative description of critical service elements. Logical sequences of actions and processes and time would be part of this.

Customer Journey Map: illustrating how the customer views and experiences the service in a time frame. Ideation, context mapping and participatory design: shows users what are the most important needs, experiences, hopes and expectations. Service Prototyping: Acting out real life situations, putting it on a story board etc.

From your personal experience, what would be a scenario in which these methods would be useful? (2 paragraphs) Service design is something that could be improved with time and effort. Today, many of the service industries have difficulties either serving clients or improving the client experience. One of the ways service could be improved is by finding a solution.

These methods would be ideal solutions to Airport wait time, excessive materials that are wasted on to the landfill. From my personal experience, I do not like maps which are Thinking back to the recent crisis in Japan, I would say safer nuclear plants/safer buildings. Putting more effort into service prototyping would help relieve people from crisis. Knowing what lies ahead (trial run), helps people avoid disasters. Also Ethnography helps customers/clients the context of the design.

__Bibliography__ "UX Design, Service Design and Design Thinking." //Upload & Share PowerPoint Presentations and Documents//. Web. 14 Mar. 2011. .