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Tutorial #1 Wiki Question: Jonathan Ive is an intelligent, shy and very rarely interviewed designer from Britain who works as the primary source of design for all apple products. He innovated and tried new things and helped resurrect apple through its unique design by putting in 70 hours of work weekly. He designed the first I-mac computer. He wanted to make the product accessible and not intimidating. Make it simple to use. He played with degrees of opacity; certain degrees of opacity worked well with different colours. I-Mac of 2002 was created following the inspiration from a sunflower which follows the sun. The shape of the I-Mac is similar to a lamp. Also Apple’s products are made by using reverse engineering (doing the product design from outside in). Apple’s design of the products are so simple, it feels as if it’s part of the nature. Apple uses Bio Mimicry to design many of its products. Apple’s products are made easy to use without any stumbling blocks on the use of its products. Many of his ideas come from him looking at normal ideas and transforming them into unique products. He got the idea of the I-Mac computer (the Shell) from visiting a candy factory and learning about the jelly bean making process.

Bibliography Burrows, Peter. "Who Is Jonathan Ive?" //BusinessWeek - Business News, Stock Market & Financial Advice//. Bloomberg Business Week, 25 Sept. 2006. Web. 10 Jan. 2011. .