Week+3

Jan Chipchase worked at the Finnish cell phone company Nokia prior to his current job at Frog Design. At Nokia he worked as “human-behaviour researcher” and also was called as the “user anthropologist” His Job at Nokia was to get into the lives of others and learn about their behaviours. He would take this information to the designers, marketers and technologists of his company. When Chipchase gathers information about people from Vietnam or Thailand, it leads Nokia to make products that would be appreciated by the people of these countries. At Frog Design, Jan works as the Executive Director of Global Insights. At Nokia, the corporation’s management team wouldn’t want to go into third world nations and get to know the people. This is when Chipchase came in handy, as he was able to interact with people from poor nation and get to know their behaviours.
 * 1.** **Describe Jan Chipchase's prior job (he now works at frog design** [|**http://www.frogdesign.com/**]**) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs)**

**2.** **“It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute) In the spirit of this quote, describe four instances of how owning a cell phone enables users to better their lives. (4 paragraphs/ one for each instance)**

Just-in-time: A manufacturing concept popularized by the Japanese car maker. One of the ways cell phones makes users better their lives is by letting people meet at the right time. People could easily call someone there meeting, and let them know the exact place and time to meet. It lets everyone be on time and also get to the right spot. Fixed Identity: A person, who is applying for a job, can easily be identified by their cell phone numbers. Companies could easily contact this person with their cell phone number. This person now has an identity. If he/she didn’t have a cell phone, the companies wouldn’t be able to contact them. S.M.S: Short message services are great for contacting people in great distances and it is also cost effective. Public health workers contact their patients in South Africa to let them know when to take their medications. Sente: A person who wants to transfer money from one place to another in Uganda uses a practice called Sente. Sente is the process of buying a $5 of prepaid card and calling the village operator to give out the code. The phone operator completes the transaction by giving the money to the person who it was sent to minus a small commission.